Daadi's Jar · Est. 1987

Made with love. Rooted in tradition.

We are Daadi's Jar — a family-run, woman-led pickle brand from Uttar Pradesh. Every jar carries three generations of love, tradition, and the best Indian flavours.

Our mission is simple: to keep India's grandmother wisdom alive — one jar of handmade pickle at a time.

— Daadi, Founder · 1987
✦ Since 1987
The Woman Behind the Jar

Meet Daadi

Her name is Bhagwati Devi, but everyone calls her Daadi. Born in a small village in Uttar Pradesh, she learned pickle-making at age 12 from her own grandmother — who learned it from hers.

In 1987, she began gifting jars to neighbours and family. Word spread — people said her aam ka achaar was unlike anything they had tasted. That love inspired everything you find in a Daadi's Jar today.

Handmade · Heritage · Heart
What We Stand For

Our Core Values

Every jar we make is guided by values passed down through generations.

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100% Natural Produce

We source unblemished seasonal mangoes, lemons, and chillies directly from trusted smallholder farms in UP. Zero artificial food colouring.

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Traditional Sun-Curing

Naturally aged under the Indian sun in porcelain martabans for 5 to 7 days. We never use vinegar or chemical accelerators to speed up fermentation.

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Cold-Pressed Mustard Oil

Prepared using pure kachi ghani mustard oil and freshly ground whole spices on traditional stone mills, preserving authentic aroma and gut-friendly probiotics.

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3-Generation Family Recipes

Every jar follows Daadi’s original 1987 village kitchen formulations—balanced ratios of saunf, methi, kalonji, and hing passed down through generations.

Our Community

Powered by 15+ Women Artisans

Every jar you open was filled by hand — by one of our 15+ women artisans from villages across UP. These women are not just workers — they are co-creators, families, and the heart of Daadi's Jar.

We pay fair wages, provide skill training, and create safe, flexible working conditions. Because great pickles come from happy hands.

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Sunita Devi

Master Pickle Maker, Up

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Radha Devi

Master Pickle Maker, UP

Powered by 15+ Women Artisans
The Daadi Difference

Why Daadi's Jar?

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Handcrafted in Small Batches

Every batch is hand-mixed and hand-packed by our 15+ women artisans. No high-speed factory conveyor belts.

Zero Chemical Preservatives
Zero Chemical Preservatives

Preserved solely through pure mustard oil, natural rock salt, and spices. No sodium benzoate, no synthetic acidity regulators.

Reusable Glass Martabans
Reusable Glass Martabans

Packed in food-grade, airtight glass jars designed to be washed, refilled, and reused in your pantry for years.

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Become Part of Our Family

Join thousands of families who start their meals with a spoonful of Daadi's love. Handmade pickles, delivered to your doorstep.